[Mumbai, 31st May 2018]: Targus India ® Inc, pioneers of backpacks and notebook carrying cases, announced the launch of the signature Newport collection, a series of bags for women executives inspired by the modern ease of the Californian way of life. Incorporating perfectly slim vaults for laptops and tablets into everyday bags, the Newport collection combines classic bag designs with thoughtful enhancements for a premium range of fashion masterpieces specifically catered to the fluid, contemporary lifestyle of the modern population.
Commenting on this launch, Manish Aher, Regional Director – Product Marketing Asia and Country Manager – Targus India said, “With an aim to expand into the luxury backpack vertical, we are extremely excited to launch the Newport collection in the Indian market. This collection is for every woman go-getter and explorer, who lives an unstoppable lifestyle. The collection stays true to its inspiration, the Californian Cool, thereby letting the ladies manage work and fun in symbiosis. The compatible yet luxurious feel and look of the bags make them your perfect travel companion wherever you go.”
The high-end luxury collection will be available in all leading retail stores and e-commerce sites from 1st June 2018 and will include the Newport Backpack, Newport Mini Backpack, Newport Convertible 2-in1 Tote Backpack, Newport Convertible 2-in-1 Messenger, Newport Convertible 3-in-1 Backpack.
With a total of 10 bags across five product ranges, the collection starts with the Newport Backpack. Be it an extra productive day around town or a no-frills short getaway, the Newport Backpack is the ideal travelling and work companion for one to seize the day in style. It can perfectly fit a 15” laptop or a 12.9” tablet and still leave enough room for an extra piece of clothing and other accessories.
Newport Mini Backpack
Those on a day out in the city and prefer to travel light would best go for the petite Newport Mini Backpack. Despite its size, the bag can host modern daily essentials including a 12” laptop or a 10.5” tablet to help get work done on the sandy beach, local café and anywhere else other than the mundane office desk.
Newport Convertible 2-in-1 Tote Backpack
For the active students and mobile workers, Targus® offers the Newport Convertible Tote Backpack to switch things up without the hassle of changing bags in between different occasions.
Newport Convertible 2-in-1 Messenger
To cater to the modern go-getter, the Newport Convertible Tote Messenger transforms from a casual tote to a professional looking messenger for business settings with a single folding action. As an added advantage, the messenger can also be conveniently attached to a rolling luggage with a luggage strap for weightless carry during travels.
Newport Convertible 3-in-1 Backpack
As the answer to the fluid lifestyle of modern professionals, Targus® offers the Newport Convertible 3-in-1 Backpack. Depending on the varying needs of the users at different points of time, it can be used as a backpack for a day out, a messenger for important meetings with business partners, or a top load for easy carry when riding on a crowded bus. The retractable handles on different sides of the bag also make for seamless transitions among the three silhouettes.
To ensure each carry is as comfortable as can be, all Newport backpacks come with adjustable padded shoulder straps to cushion any disruptive pressure. For lighter loads, the bag can be converted into a tote by retracting the shoulder straps and holding it by the top handles. It is only a matter of seconds to revert to the backpack silhouette for heavier loads and to free up the hands for more important businesses.
To complement the various silhouettes of the Newport collection are the internal features and body material. The bags are also equipped with multiple slim internal storage compartments for daily essentials. For jet-setters and explorers, the Newport Backpack, Newport Mini Backpack and Newport Convertible Tote Backpack are built-in with hidden security pockets to safely house valuables from the public eye.
Freeing one from unnecessary worrying anywhere and anytime, the bags within the collection are fashioned with high-density, water-repellent twill nylon and leather touch polyurethane material to not only look fresh but stay fresh through it all.
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